And this is an error I have actually made myself, probably more times than I care to confess. For the record, none of those formats are wrong if they are the very best method of articulating what you wish to say, to tell your story and get your essential hooks throughout to readers, but should not ever truly be the first point when ideating or coming up with a brand-new customer project.
My coworkers Tom & James have actually formerly covered how to ideate material marketing campaigns in far better detail than I ever could, and our Head of Marketing Mark Porter also gave some fantastic ideas on how to avoid content marketing errors on a current Fractl podcast. Seedhub Media Brighton recommend inspecting both of those out.
Taking things personally. If I've learned anything from my ten years at Shouting Frog, it's that to survive in a firm environment, you require thick skin. In my early years I remember taking every email I ever received quite personally, I read a lot into things which most likely weren't there, and truthfully invested a lot of time stressing over every bit of communication that came through me.
In fact, among the less satisfying parts of the task is needing to handle the odd arsey email, unappreciative customers, and often just being spoken to in ways which are uncalled for. This can range from the rather amusing blunt feedback To e-mails which are in fact rather nasty and personal.
What I've found out is to try and not make the error of taking things too personally, and do not sweat every email you ever receive. If you can get up and walk away from your computer system at the end of the day, understanding you've done the finest you can, you need to accept that you can't keep everybody happy all the time.
10. Bullet points (apparently). My last error is rather tongue-in-cheek (you can tell I was getting tight on the 20 minute Brighton, SEO talk limitation!) obviously individuals do not like bullet points ?! I'm not really sure why. I think in bullet points, I talk in bullet points, I simply think they are extremely efficient in structuring my thoughts.
Well, my little woman Bella is alive and well So to leave you with one key takeaway Thank you for checking out!.